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来自Kaplan SAT模拟题的作文范文

本文来源于留学啦 2011-07-29 21:11 阅读次 标签SAT满分作文
这篇SAT 6分范文选自Kaplan的一套SAT模拟试题,需要该试题的童鞋看这里哈: Kaplan SAT模拟试题下载 含答案详解 。之前跃跃已经给大家整理了50多篇SAT满分作文范文了,大家可以到以下地址查看 http://www.liuxue.la/sat/course/writing.html Think c

这篇SAT 6分范文选自Kaplan的一套SAT模拟试题,需要该试题的童鞋看这里哈:Kaplan SAT模拟试题下载 含答案详解。之前跃跃已经给大家整理了50多篇SAT满分作文范文了,大家可以到以下地址查看http://www.liuxue.la/sat/course/writing.html

Think carefully about the issue presented in the following quotation and the assignment below.

Advertising is everywhere: the average American consumer sees more than 3,000 commercial messages each day. The world behind this $125 billion-a-year-effort, however has been almost invisible—until now. From inside Chiat/Day, the ad industry’s reigning creative “hot spot,” this book reveals the big business of advertising, its people, its culture, and the high-stakes process of Inventing Desire.

Karen Stabiner, adapted from Inventing Desire

Assignment: Do you believe it is possible for advertising (magazine ads, radio spots, TV commercials) to “invent desire,” that is, to create in people a need to have something they otherwise would not have wanted? Plan and write an essay in which you develop your point of view on this issue. Support your position with reasoning and examples taken from your reading, studies, experience, or observations.

Grade 6 Essay SAT 6分范文

The concept is intriguing. If desire can be "invented," then any product, any service, any theoryis potentially a success. All that is needed is a marketing plan and access to potential customers.Invent the desire, and then sit back and collect the profits.

The concept is also frightening. If desire is an articifial concept, then what becomes of theconcept of free will? If judgment can be overridden by packaging and promotion, are any of us really freeat all? Could the very notion of democracy be destroyed by a good press agent?

Fortunately, I don't believe that true desire can be invented. The most that advertising cancreate is awareness. Sometimes that awareness is created in a way that makes the product seemmore desirable than it actually is. Movie trailers, for example, take the most exciting moments of a filmand pack them into sixty seconds, to make the audience believe that the entire two hours will be thataction-packed. The tall, juicy burgers seen in fast food commercials bear little resemblance to thewrapper-flattened sandwiches handed through most drive-up windows. Diet programs tout clients whohave lost hundreds of pounds, only admitting that "these results are not typical" in small print.How, then, can you account for the apparent success of so much advertising? In some cases,simply creating the awareness can be enough. If a person saw and liked the first two Harry Pottermovies, all they really need to be told is when the next one will be released, and what theaters will beshowing it.www.liuxue.la Mostly, however, I think what advertising provides is a bridge between the product and somedesire already present in the consumer. A successful cosmetics commercial won't "invent" a desire fora certain brand of lipstick as much as it will establish a connection between that brand of lipstick anda woman's desire to feel attractive. An ad that associates a product with a celebrity connects anyonewho uses that product to that celebrity, even if its only in an indirect way. A burger commercial can besuccessful just by making people feel hungry.

The advertising industry may strive to "invent desire," but I don't believe it can be done. (I do,however, still tend to fall for those movie trailers!)

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